Revamping an E-Commerce Website
Redesign of an e-commerce website to improve navigation, increase conversion rates, and enhance the overall shopping experience. The project aimed to create a more visually appealing and user-friendly platform to drive sales and customer satisfaction.
Product Designer
2: Myself, Software Engineer
Entertainment
Sole CEO+
Challenge
TaleSwap was a project in collaboration with a software engineer to create an open-source, barebones story-sharing platform with no ads or data monetization. Inspired by the idea of fostering intimate and personal storytelling, I wanted to offer an alternative to larger platforms like Facebook and Twitter. The goal was to build trust with users by prioritizing simplicity, transparency, and a nonprofit approach. TaleSwap allows users to share, comment on, and like stories that matter to them. For this project, I developed a brand identity and designed wireframes to test and refine the concept, ultimately launching a live product.
Results
We launched and this open source project and built a base of around 50 users
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Kickoff
How can we create a open source story sharing platform that doesn’t bombard users with ads and sell their data?
Survey: I wanted to test if there would be desire for a service like this. I used Google Forms to get real user feedback on if they would be interested in a service like this and what they would expect it to do.
There were 100 participants:
80% of users indicated they would be interested in a service like this and wanted to know more.
Defining Features: My client knew that he definitely wanted users to be able to share, like, and comment on stories in this MVP. I used the data that I got from my surveys to create a list of a few more potential features we might add. We then discussed how feasible each feature would be, as he was the sole person developing the site.
Blueprints to Brilliance
I made some lo-fi sketches and decided that I wanted to get more input from actual users. I did some collaborative design and asked a few participants to help sketch out what they think a product like this would look like.
Brand Design
As the principal designer on this team, my client placed a lot of trust in me to help form a cohesive and appealing brand image. I created a responsive logo, color palette, and chose the type for this brand.
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Revamping the e-commerce website proved to be a game-changer in enhancing user experience and driving sales. By simplifying the navigation and checkout process, we created a more enjoyable shopping experience that significantly boosted conversion rates and customer satisfaction. This project highlights the critical role of UX design in the success of e-commerce platforms.